Political Campaign / United Kingdom

Political Awareness Campaign

Context

Digital communication campaign developed during the local election period in Islington, London, supporting public awareness and online visibility for the Labour Party.

Role

Content planning, short-form storytelling, on-location filming, photography, and visual direction for daily social media output across campaign platforms.

Focus

Increasing engagement and digital reach through fast-paced, platform-oriented content designed for public accessibility and audience interaction.

Political campaign photography, Islington London, image 1

Political campaign photography, Islington London, image 2

Political campaign photography, Islington London, image 3

Political campaign photography, Islington London, image 4

Political campaign photography, Islington London, image 5

Political campaign photography, Islington London, image 6

Political campaign photography, Islington London, image 7

Political campaign photography, Islington London, image 8

Political campaign photography, Islington London, image 9

Political campaign photography, Islington London, image 10

Political campaign photography, Islington London, image 11

Political campaign photography, Islington London, image 12

Political campaign photography, Islington London, image 13

Political campaign photography, Islington London, image 14

30K+

Views generated during campaign period

Daily

Short-form content production

3 Weeks

Rapid audience growth and engagement

Pastry Art / Personal Project

Walt Luxury Sculpting Flowers in Sugar

Context

An ongoing collaboration documenting Walt's work in luxury pastry, where hand-sculpted sugar flowers turn cupcakes into pieces of edible art.

Role

Video direction, filming and editing of the process and finished pieces, building the visual identity for the project's launch on social media.

Focus

Translating a slow, meticulous craft into short-form video that captures its precision without losing what makes it feel handmade.

The first 3 Video of Walt

Walt's first video introduced his sugar-flower technique to an audience that had never seen the process up close. It spread far beyond his existing following, driven mostly by shares and saves rather than the account's reach, and pulled in a wave of new followers within the first 48 hours.

1st Video

Instagram insights screenshot, reach overview

Instagram insights screenshot, shares and saves

Instagram insights screenshot, follower growth

3rd Video

3K+

Views generated in the first 48 hours

1st - 3rd Video

Organic reach driven mainly by shares and saves

4K+

Views reached within 24 hours on the second and third reels, entirely from non-followers